We exist to close the gap between AMR manufacturers and the operators who depend on them — with parts, service, training, and solutions that keep robots running.
The robotics industry has a service gap. Robots are shipping faster than the infrastructure to support them. We're building that infrastructure.
When your AMR goes down, every downstream process stalls. No local parts vendor. No fast response. Just a robot collecting dust while your operation bleeds money.
$400–$1,200/hrAverage cost of AMR downtime for hospitality and food service operators. The average fleet experiences 3–5 unplanned stoppages per quarter.
Sources: Siemens True Cost of Downtime 2024; Aberdeen Research
When your customers can't get replacement parts or service quickly, satisfaction tanks — and renewals walk out the door. Poor aftermarket support is the silent killer of NPS and expansion revenue.
62%of automation buyers say aftermarket support quality directly influences their decision to expand or renew with the same OEM. We make your customers love you.
We are your boots on the ground — so you don't need to build a US service network from scratch.
Seranai is led by a team of global technology operators with 25+ years of experience scaling businesses across AI, enterprise IT, and software in 30+ countries.
We are Carnegie Mellon University MBA graduates with deep, active connections across the CMU alumni and research network — giving us privileged access to cutting-edge developments in robotics, AI, and autonomous systems before they become mainstream.
We have founded and scaled startups in Silicon Valley, with a prior exit and hands-on experience building operational businesses from zero. We understand what it takes to serve enterprise customers, manage supply chains, and build trust at scale.
Seranai AMR was born from a conviction: the robots are here, the support infrastructure isn't. We are building it — starting on the West Coast, expanding nationally.
25+ years leading technology businesses across 30+ countries. We know how to operate at scale and move fast.
Deep roots in one of the world's leading technology and robotics research universities. We bring institutional knowledge and credibility to every partnership.
We've built and scaled startups in Silicon Valley. We know how to move with urgency, build trust with operators, and create distribution where none existed.
Our background spans enterprise AI and autonomous systems. We don't just distribute parts — we understand the technology inside the robots we support.
Whether you operate robots or manufacture them — we have a service designed for you.
We are the #1 AMR parts & accessories seller on Amazon — stocked, ready, and shipping within 24 hours. No more waiting on overseas lead times or OEM back-orders. Cross-OEM coverage across all major AMR brands.
#1 on AmazonOur certified AMR specialists conduct on-site fleet assessments to identify wear patterns, maintenance gaps, and operator training needs — before they become costly downtime events. Hands-on training customized for your robot models and team.
On-SiteScheduled maintenance programs backed by curated servicing kits — pre-packaged with every component needed for a full service cycle. No sourcing friction, no surprises, no downtime spirals. Just robots that keep running, every shift.
PreventiveFrom fleet monitoring integrations and operator dashboards to deployment consulting and OEM ground partnerships — we help both operators and manufacturers extract maximum value from every robot in the field. Ask us what's possible for your operation.
StrategicNot a generalist distributor. Not a one-man shop. A focused, credible, well-connected team that moves at startup speed.
The only distributor built exclusively for AMR service and parts. Expanding nationally — because your robots don't care about state lines.
We monitor market prices obsessively. If you find it cheaper anywhere, we'll match it. No questions, no friction.
In-stock items ship within 24 hours. Because when your robot is down, "5–7 business days" is not an answer.
For OEMs entering the US market — we are your authorized ground presence. Inventory, service, and customer relationships, managed locally.
We combine deep robotics expertise with AI to predict demand, optimize inventory, and get you the right part faster than anyone else.
We serve both sides of the market — operators who need uptime, and OEMs who need a trusted US presence they don't have to build themselves.
Whether you operate robots, manufacture them, or just need a part today — reach out. We respond within 4 business hours.